[HOMEGOODS]

GOODONYA

[ABOUT THE BRAND]

GOODONYA Organic was founded by former Olympic athlete Kris Buchanan, who turned her quest for healthier hydration into a mission. Frustrated by the sugar-laden, artificial sports drinks she consumed for years, Kris developed Organic Hydration—a clean, organic electrolyte drink inspired by the natural balance of spring water. Crafted with simple ingredients, free from dyes, sugars, and chemicals, GOODONYA offers a refreshing way to hydrate and feel truly good.

Services: Email Automations, Campaigns, Deliverability Efforts
Image of a camera
[SUMMARY]

Unified audiences, optimized
deliverability, and scaled email for measurable growth

GOODONYA Organic sought to increase revenue, improve customer acquisition and retention, and integrate their restaurant, wine shop, and e-commerce audiences through tailored messaging.

By prioritizing deliverability, implementing a thoughtful campaign and segmentation strategy, and optimizing automations with elevated branding and design, we transformed their email marketing program into a high-performing channel that delivered measurable results.

The success of this partnership led to ongoing work with GOODONYA, including spearheading the email program for their wine subscription business, GOODONYA Wine.

[CHALLENGE]

How to improve an
underperforming, fragmented email holding the brand back

We began with a full account audit to identify quick wins and develop a strategic roadmap. The client’s email marketing accounted for less than 3% of e-commerce revenue, and she wanted to boost acquisition, retention, and overall performance.

Her existing flows were outdated in branding and design, requiring optimization and new automations to build a complete funnel. She aimed to grow her subscription base, convert one-time buyers, and improve retention.

Additionally, she wanted to align email marketing with the broader GOODONYA business—including the restaurant, wine shop, and online store. This required precise segmentation to ensure tailored messaging for each audience.

Deliverability was a key issue, with a score of just 32%. We worked to clean her list, re-engage lapsed profiles, and improve deliverability metrics.

To expand her reach, she needed to grow her email list, acquire new customers, and convert them effectively.

100

%

Increase in email-generated revenue
100

%

INCREASE IN EMAIL-GENERATED REVENUE
0

%

Increase in deliverability score
0

%

INCREASE IN DELIVERABILITY SCORE
0

%

increase in email captures
0

%

INCREASE IN EMAIL CAPTURES
0

%

increase in revenue per recipient
0

%

INCREASE IN REVENUE PER RECIPIENT
[STRATEGY]

A funnel-first strategy built around customer intent, conversion, and deliverability.

We optimized all automated flows in a way that made sense for the customer journey. We created a holistic strategy that met subscribers where they were in the funnel with the information they needed. We improved content, and elevated designs and copy. Designed and written with conversions in mind and implemented using best practices for deliverability. 

For campaigns, we worked with the budget and timeline to prioritize Q4 campaigns with a heavy lift at the beginning of the contract. We created a content calendar and began planning campaigns 30, 60, & 90 days out.

[RESULTS]
[STRATEGY]
[STRATEGY]

A funnel-first strategy built around customer intent, conversion, and deliverability.

A funnel-first strategy built around customer intent, conversion, and deliverability.

We optimized all automated flows in a way that made sense for the customer journey. We created a holistic strategy that met subscribers where they were in the funnel with the information they needed. We improved content, and elevated designs and copy. Designed and written with conversions in mind and implemented using best practices for deliverability. 

For campaigns, we worked with the budget and timeline to prioritize Q4 campaigns with a heavy lift at the beginning of the contract. We created a content calendar and began planning campaigns 30, 60, & 90 days out.

4.22X increase in AUTOMATION REVENUE

Built and optimized high-performing automated flows, increasing automation revenue by 4.22X over the course of the partnership.

150% improvement in deliverability

Improved deliverability score from 32 to 80 while scaling campaigns and growing the email program.

2X MORE EMAIL
SIGN-UPS

Redesigned mobile and desktop pop-up forms, resulting in double the number of captured email subscribers.

3.3X ROI

Generated a 3.3X return on investment from flows and campaigns during the six-month contract period.

[RESULTS]
[RESULTS]

97% lower
bounce rate

Reduced campaign bounce rate from 9.56% to just 0.22%, dramatically improving list health and deliverability.

4X increase in REVENUE
PER RECIPIENT

Increased automation revenue per recipient from $0.03 to $0.12 through strategic flow optimization.

2X MORE EMAIL
SIGN-UPS

Redesigned mobile and desktop pop-up forms, resulting in double the number of captured email subscribers.

3.3X ROI

Generated a 3.3X return on investment from flows and campaigns during the six-month contract period.

4.22X increase in AUTOMATION REVENUE

Built and optimized high-performing automated flows, increasing automation revenue by 4.22X over the course of the partnership.

150% improvement in deliverability

Improved deliverability score from 32 to 80 while scaling campaigns and growing the email program.

97% lower
bounce rate

Reduced campaign bounce rate from 9.56% to just 0.22%, dramatically improving list health and deliverability.

4X increase in REVENUE
PER RECIPIENT

Increased automation revenue per recipient from $0.03 to $0.12 through strategic flow optimization.

97% lower
bounce rate

Reduced campaign bounce rate from 9.56% to just 0.22%, dramatically improving list health and deliverability.

4X increase in REVENUE
PER RECIPIENT

Increased automation revenue per recipient from $0.03 to $0.12 through strategic flow optimization.

2X MORE EMAIL
SIGN-UPS

Redesigned mobile and desktop pop-up forms, resulting in double the number of captured email subscribers.

3.3X ROI

Generated a 3.3X return on investment from flows and campaigns during the six-month contract period.

4.22X INCREASE IN AUTOMATION REVENUE

Built and optimized high-performing automated flows, increasing automation revenue by 4.22X over the course of the partnership.

150% IMPROVEMENT IN DELIVERABILITY

Improved deliverability score from 32 to 80 while scaling campaigns and growing the email program.

“Morgan has helped GOODONYA in multiple ways over the past few years with goodonyaorganic.com and goodonyaorganic.wine. She not only has a high level of creativity, technical expertise and knowledge for emails, but has also given us so much more key marketing and SEO help that was out of her scope. Working with her is so much better than working with a big agency as we've gotten her full dedication and passion to help us grow. Thank you so much Morgan! Caring about the brands you work with is worth is weight on gold.”

— Kris Buchanan, Founder at GOODONYA Organic Hydration 

V-MAT CASE STUDY

FITBIOMICS CASE STUDY

YOUR HIGH-PERFORMING EMAIL STRATEGY STARTS HERE.

GET IN TOUCH

LET'S CONNECT
MORGAN@MEMOLACREATIVE.COM

MeMola Creative © 2026

YOUR HIGH-PERFORMING EMAIL STRATEGY STARTS HERE.

GET IN TOUCH

LET'S CONNECT
MORGAN@MEMOLACREATIVE.COM

MeMola Creative © 2026

YOUR HIGH-PERFORMING EMAIL STRATEGY STARTS HERE.

GET IN TOUCH

LET'S CONNECT
MORGAN@MEMOLACREATIVE.COM

MeMola Creative © 2026

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